A seminar on "Search Engine Optimization and Web Analytics" was held on May 3, 2025, at KG Reddy College of Engineering and Technology, organized by the Department of Computer Science and Engineering-Data Science in collaboration with the Department of Master of Business Administration. The seminar was attended by 57 students from both III-Year CSE-Data Science and I MBA. The objective was to provide a comprehensive overview of key concepts, tools, and techniques for web analytics, SEO, and digital marketing

The seminar's resource person was Mr. Narsingh Patro,a     Senior              Area    Head   at                 Housing.Com, Hyderabad. The session was introduced by Dr. Sarika Koluguri from the Department of MBA and Mr. Bande Ganesh from the Department of CSE-Data Science. Mr. Patro covered various topics, including the fundamentals of SEO and its importance in digital marketing. He also discussed keyword planning tools like Google Keyword Planner and Ubersuggest , as well as the SEO lifecycle. Technical aspects such as Schema Markup, Structured Data, Site Speed, Core Web Vitals, and Mobile-First Indexing were also explained  with     real-time  examples     and  sample programs. The seminar also delved intoWeb Analytics and Data Analyticsincluding traffic analysis and understanding key terminologies and data types. The use ofGoogle Search Console for performance reports and mobile usability was also covered. Following the lecture, Mr. Patro conducted group activities focused on using analytics for business improvement.

Impact on the students:

The seminar had a significant impact on students, equipping them with both theoretical knowledge and hands-on experience. Participants gained a clear understanding of how search engines work and the importance of SEO in digital marketing. They learned to conduct

keyword research and develop effective SEO content strategies. A key outcome was the ability to use web analytics tools to track and interpret website performance data. This enabled them to create detailed SEO and analytics reports for performance improvement and decision-making. Students also gained knowledge of digital marketing concepts. The hands-on activities on

keyword research and keyword planning tools were particularly impactful, fostering collaborative learning and practical application of the concepts discussed. The students were also introduced to technical aspects of website optimization for better crawlability and indexing. The seminar successfully provided a blend of theoretical knowledge and practical skills, preparing the students for careers in digital marketing and data-driven roles