A guest lecture on "Web and Social Media Analytics" was conducted, with Mr. R. Bhanu Prasad as the resource person. The session provided students with valuable insights into analyzing large volumes of raw data to identify trends, patterns, and correlations for data-driven decision-making. It also highlighted the advantages of Big Data Analytics and its real-time applications across various industries. Students gained a deeper understanding of how big data technologies are leveraged to optimize business strategies, enhance user engagement, and drive innovation in the digital landscape
Impact on the students:
The lecture provided students with a deeper understanding of Web and Social Media Analytics, enhancing their ability to analyze large datasets for meaningful insights. It strengthened their knowledge of Big Data Analytics, helping them grasp its real-time applications and impact across industries. The session also encouraged data-driven thinking, inspiring students to explore careers in analytics, digital marketing, and data science
